When you hear anything to do with auditing, you are likely to get a notion that it has everything to do with your finances and taxes due. However, social media auditing has nothing to do with finances of the organization but the status of the social media accounts and the way they have been performing in social media posts that the company has been posting out there to interact with other individuals who have been interested with the progress of the company.
Social media auditing is not bad because it exposes the various weaknesses and the strengths that the company has achieved through social media accounts. Therefore, those in charge of organizations should not be scared when requested to come up with a social media audit report. This article focuses on coming up with some essential requirements that social media managers need to conduct a comprehensive social media auditing report.
1. Locate Social Media Profiles
Today, companies have several social media profiles that they have been using for marketing purposes and engage with social media users. The first essential requirement that social media manager needs to do is establish all the social media profiles the company has been using. This is not a hard task as it only involves coming up with all the accounts that the company has been using for online purposes. With all social media accounts, it is possible to develop a comprehensive audit report of what the company needs.
2. Analyze Accounts Consistency
When producing a social media report, social managers should highly concentrate on trying to see whether all the accounts have consistent information that identifies the company across all the social networks. This means that all the account details should be consistent across all the social networks that the company uses to avoid situations where the company is using accounts with different names. There should also be a high focus on the images that are used to identify the company all the social media profiles.
3. Identify Top Performing Platforms
The primary aim of carrying social media auditing is for identifying the channels that are high performing and those that are not performing as you would want. Engagement metrics and other performance indicators should be used to determine the platform currently doing good and the accounts that are lagging depending on what you want to achieve. Retain the work that is being done on the top-performing site while at the same time trying o concentrate on what can be done to enhance the performance of other sites.
4. Create New Social Media Objectives
The whole purpose of the social media evaluation report is to help the social media department in the company to evaluate whether earlier objectives have been achieved through engagement metrics and marketing activities. Depending on what the social media manager finds out, it is time to create new social media objectives. This will include coming up with strategies to solve all the previous problems found within the report while optimizing what the company has been performing well.
Conducting social media auditing is not a simple process. It will always require the skills and experience of social media management companies with all the necessary information to do with social media analysis. NetbaseQuid stands out in the industry as one of the few organizations with all the necessary experience in conducting social media analysis. Working with NetbaseQuid will help develop one of the most comprehensive reports that a company can use to enhance its social media activities.